Seamlessly integrate BBB Business Ratings, accreditation data, complaints, and customer reviews into your platform to enhance consumer trust and drive informed decision-making. Gain access to validated business information on nearly 5 million businesses across the U.S. and Canada.
Use BBB® API to:
- Verify BBB® Accreditation Status
- Access Business Ratings & Information
- Analyze Customer Complaints & Reviews (Internal Use Only)
API access requires approval. Each request is vetted to ensure eligibility before access is granted.
View Terms of Use
What’s the Difference Between a Complaint and a Review?
A BBB® Review is customer feedback about their experience with a business. It can be positive, neutral, or negative and does not require business interaction.
A BBB® Complaint is a formal dispute filed against a business. Complaints involve an issue the customer is asking the business to resolve, and the business has the opportunity to respond.
Important: Complaint and review data is for INTERNAL USE ONLY and cannot be displayed externally or made publicly accessible.